STRATEGI MENUMBUHKAN JIWA KEWIRAUSAHAAN YANG KREATIF DAN INOVATIF
Entrepreneurship is an activity to improve the welfare of society in the sense of a better level of life. Entrepreneurship has a big role in the development of economic growth. Entrepreneurship is expected to reduce unemployment in Indonesia. Entrepreneurship means a better level of life. Entrepreneurship based on creative and innovative attitudes can survive difficult economic conditions. For that reason, universities as high institutions are also expected to be able to create reliable entrepreneurs, so as to be able to encourage the community to entrepreneurship. Based on this background, the purpose of this study is to analyze strategies to foster creative and innovative entrepreneurial attitudes in entrepreneurship. The technique used is data analysis techniques with documentation. Based on the research, it can be concluded that: In addition to developing and having the spirit and entrepreneurial competencies, entrepreneurs also need to have special skills namely managerial skills, conceptual skills, human skills, decision making skills, and time managerial skills.