A City of Thousand Rivers, Promoting Halal Tourism in Banjarmasin

Budiman, Mochammad Arif (2018) A City of Thousand Rivers, Promoting Halal Tourism in Banjarmasin. In: International Conference on Applied Science and Technology (ICAST), October, 26-27, Manado, Sulawesi Utara.

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Abstract

Banjarmasin is a unique city and well known as a City of Thousand Rivers (Kota Seribu Sungai). There are basically many potential halal tourist destinations in the city primarily those related to rivers and the Islamic life of the people. However, this potential has not been developed adequately. The Ministry of Tourism also did not include Banjarmasin in particular and South Kalimantan in general as one of the mainstays of halal tourist destinations. As such, the aim of this study is to reveal the potentials of halal tourism in Banjarmasin and to examine the challenges faced in promoting and developing the city as a favorite halal tourist destination in Indonesia. The study was conducted with a qualitative approach and analyzed using the descriptive-analytic method. It is found from the study that Banjarmasin has the splendor of religious, natural, historical as well as shopping and culinary tourist destinations. All these provide a big opportunity to attract both domestic and overseas visitors. Given this exceptional opportunity, a number of strategic and technical efforts are required to further increase the growth of this industry in Banjarmasin.

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